SUMMARY
This workshop is designed for teams who want to elevate their brand’s visuals and finally understand why visuals are so essential in the current marketplace. During our time together, you will learn what truly makes an image effective, how AI image generation tools work, what to watch for when working with photographers, and more. It’s perfect for anyone who wants to create stronger photography and video content in-house or make better decisions when hiring professionals.
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Across three half-day sessions, we break down the essentials of visual marketing in simple, practical language. You’ll learn why visuals matter so deeply, how they influence buying behavior, and what separates polished, strategic brand imagery from visuals that confuse or weaken your message. We explore how brand differentiation, visual storytelling, brand consistency, styling, and how to evaluate photography and videography with a trained eye.
A key component of this workshop is a clear, grounded look at AI image-generation tools. We’ll analyze how they work, when they can support your creative process, and what their limitations are. You’ll learn how to use AI to plan shoots, visualize concepts, explore styling directions, and generate references that guide your team. We’ll also discuss when not to use AI, including ethical, legal, and brand-trust considerations. The goal is to help your team use AI intentionally and responsibly, without replacing authentic brand visuals where it matters.
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Throughout the workshop, you’ll build a customized Brand Visual Guide, a practical document that outlines your visual identity, quality standards, shot preferences, and how to create an AI-assisted planning toolkit you can use long after the training is over.
$7,200
Up to 12 attendees (Contact us to get pricing for larger groups)
This workshop teaches teams why visuals influence buying decisions, how to strengthen brand imagery, and how AI can support the creative process without replacing authenticity.
This workshop is for:
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Marketing teams
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Product-based businesses
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Social media managers
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In-house creatives and content teams
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Anyone unsure how to elevate visual quality
You will learn:
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Why visuals influence buying decisions more than ever
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What makes an image strong, clear, and high-quality
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How to evaluate photography and video with confidence
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How to create better visuals in-house with simple setups
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How to plan shoots, build moodboards, and explore creative direction
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How AI image-generation tools work and when they are (and are not) appropriate
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Ethical and strategic considerations for AI-generated imagery
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How to hire photographers and videographers with clarity
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How to maintain visual consistency across platforms
You will walk away with:
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A personalized Brand Visual Guide
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A practical checklist for evaluating visuals
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An understanding of how to create an AI-assisted shoot planning toolkit
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Clear guidelines for when and how to use AI image generation
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A strong sense of your brand’s visual identity
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Confidence in creating or commissioning visuals that elevate your brand
WHY STUDIOAI
We Make Artificial Intelligence Accessible
This workshop removes the intimidation around visuals and replaces it with clarity and confidence.
Whether you're shooting content yourself, hiring professionals, or exploring AI tools for creative planning, you’ll walk away with the knowledge and resources your team needs to make visuals a strategic, powerful part of your marketing.